Before the pandemic many builders thought that they really had no option other than to splurge and spend millions on their sales offices.

But then the pandemic hit. Sales office closed. Did sales stop? No, the opposite happened. Sales grew. In fact, most of the builders we work with experienced record sales numbers at record prices in over a decade. Not bad given their sales office was either closed, or had highly restricted access at best.

Now that builders have seen that selling homes virtually works really, really well, what does the future look like for the big expensive sales office?

While sales offices will likely remain as we get past the pandemic they will be forever changed. Rather than spending millions on big sales offices builders will opt instead to condense all the information into much smaller digital experience offices. 

Furthermore, the in-person experience at the sales office will start to closely mirror the online experience, which means every marketing asset will become digital. Say goodby to printing brochures, floor plan posters and most other static content that only lives in the confines of the sales office – everything needs to be accessible online too.

This blog shows 3 ways builders are saving millions by converting their big sales offices into much smaller digital experience centres using INVENT SALES APP.

Here are 3 ways builders use Virtual Sales Apps to Save Millions —

Most builders have been tremendously successful at selling pre-construction homes despite their sales office being either shut down or with highly restricted access.

Using a virtual sales app, like INVENT SALES APP allows builders to combine all their sales and marketing assets on touchscreens or iPads which take up a small fraction of the physical space that traditional sales materials require.

Our builder clients are doing the following:

• leasing small spaces that have high foot traffic, like malls, stores, rather than building big sales offices located in less frequented areas. 
• having pop-up events, where they sell homes over a very small window of time. These events create feelings of urgency, since the event has a time limit. At these events touchscreens and iPads are used to sell new homes. For example, one of our clients used this approach to sell out a phase of their project in a single day by launching their sales event at a conference room of a hotel.
• embracing the theme of reusability, selling out projects from shipping containers stacked in interesting ways, like massive lego blocks.

Builders who use virtual sales apps like INVENT SALES APP are able to lease smaller spaces, by combining all their sales and marketing assets on touchscreens and iPads. This way they can forgo building large sales offices, and avoid spending millions on construction costs, carrying costs, furniture costs, signage costs, staffing costs, operations costs, cleaning costs, and so on.

Builders used to see value in spending thousands of dollars printing brochures to be handed out to the prospective buyers at the sales office. But is this really necessary?

The big problem with printed brochures is they are static. If a buyer expressed interest in several floor plans at the sales office there is no way to easily mark them in the brochure. 

However with INVENT SALES APP all the floor plans and 360 Virtual Tours they like are emailed to them – so they can continue the buying journey at home from where they left off at the sales office. 

By using INVENT SALES APP as a digital experiential brochure builders can save thousands on printing brochures and deliver a much smarter buying experience too.

Before the pandemic, builders would reserve large spaces in their sales office to show popsicle-stick models or site plan tables.

The big problem though is that buyers have to come to the sales office to see them, and often people need to cram together to see the site plan rather than seeing it upside down.

WIth INVENT SALES APP the exteriors of 3D buildings or site plans are created and shown digitally, making them accessible online and at the sales office. Even at the sales office, rather than having just one physical table to show the exterior site, they can be shown multiple ways on touchscreens and iPads.

Showing exterior site plans and buildings on virtual sales apps like INVENT SALES APP costs less to create, requires less space, and reaches buyers everywhere 24/7.

Summary

Builders have seen that they can sell out projects virtually without relying on large expensive million-dollars sales offices. They have been able to eliminate costs on posters, site plan tables, popsicle-stick models, printed brochures and other static sales assets.

Going forward, as we move past the pandemic, most builders will forgo the big and expensive sales office and use digital experience sales offices instead. The future sales office will combine all their physical sales assets into virtual sales apps, like INVENT SALES APP, and feature them on iPads, touchscreens and in Virtual Reality at the sales office.

BUILDER TIP – You probably have heard this before: 95% of buyers start their search online. Given the importance of the online experience we often recommend to our builder clients to put our virtual sales app (called INVENT SALES APP) online too, rather than just running it on touchscreens at the sales office. After all, why not allow buyers to visit the sales office “virtually” from the comfort of their home, from work, or from thousands of miles away? By bridging the gap between the online and physical sales office you will make your homes more desirable – both online and on-site.

Ready to try a Virtual Model Home?

Click here to explore a 360 Virtual Tour of our version of a virtual model home, which we call an INVENT MODEL HOME.

Back Story — This virtual model home was created by Invent Dev for the “Whitby Grove” project located in Whitby, Ontario, for TruLife Developments, a leading and innovative builder in Toronto, Canada.

Instead of constructing a physical model home, which would have delayed the project and been a major upfront expense, TruLife used Invent Dev to create a INVENT MODEL HOME which saved millions in expenses.

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Interested in hearing about the latest sales and marketing trends for builders?

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For decades now, builders have been spending a tremendous amount of time, resources, and money in constructing physical model homes to sell new developments.

While the initial investment is steep, model homes are seen by most builders as their #1 sales tool, because they allow customers to visualize their future home before making one of the biggest purchase decision of their lives.

Despite being a powerful sales tool, building model homes has some major drawbacks. For example, getting approvals and permits alone can take months, and in some cases years, which causes major delays in launching and selling a project. Model homes also require a large up-front cash flow investment which often only large builders can afford.

Fortunately there is a powerful alternative to building a physical model home that avoids these drawbacks — it is called the “virtual” model home, which is the digital twin of the model home.

Instead of constructing a physical model home, builders now have the opportunity of “building” their model homes entirely using 3D graphics technology in less time, and at a fraction of the cost.

Here are 5 ways builders can save time & money with virtual model homes —

The process of getting permits, approvals and constructing a model home takes a lot of time. These delays can be further compounded by bad weather, along with material and labour shortages.

In some cases, these delays can last anywhere from months to even years, leading to escalating carrying costs that erode the profitability of a project.

These costly delays are completely avoidable with virtual model homes. From start to finish, a virtual model home can be “built” in 3D in just 4 weeks flat.

Having a virtual model home ready in 4 weeks is a big deal, because it means that builders can launch months sooner save on expensive carrying costs.

Builder’s need to dedicate a team of staff to bring a physical model home to fruition. The time demands of planning, getting approvals, constructing, furnishing, decorating, operating and maintaining physical model homes can require many months of work effort.

This work effort includes countless meetings with architectural design firms, city planning and building departments, project managers, interior designers, manufacturers, trades, etc.

With virtual model homes the months of hours spent on these activities are not required. Since virtual model homes are constructed in 3D, all the headaches of getting approvals, managing trades, staging the model home and so on are avoided.

By using virtual model homes builders can free up their staff to work on other more important priorities.

When building a physical model home, a considerable amount of cash is needed to fund the process of getting permits, constructing, upgrading and furnishing the model home.

With multifamily townhome and mid/high rise projects in particular it is often infeasible to build a model home. 

Unlike constructing physical model homes, virtual model homes are created in 3D which is far less expensive. As a result, with virtual model homes, builders can dramatically reduce the amount of money they spend upfront, and reserve these funds to ensure they have cash flow available to deal with other costly unknowns that happen as a project progresses.

Physical model homes have a wide range of carrying costs.

Carrying costs include interest payments on the land while waiting for the model home to be approved and built. They include construction financing loans on the model home itself. Once the model home is built, carrying costs include insurance costs, operational costs, maintenance and cleaning costs, utility costs, and staffing costs. Often all these carry costs add up to hundreds-of-thousands over the duration of a project. 

No matter how well a model home is constructed, it must be beautifully furnished and staged to bring feelings of comfort, enjoyment, and warmth.

A home that is not staged has the opposite effect – creating feelings of emptiness and isolation – which lowers the perceived value of the entire home.

Knowing the importance of staging model homes, many builders spend hundreds-of-thousands of dollars hiring interior designer agencies, and purchasing or renting designer furniture and accessories.

Unlike physical model homes, our virtual model homes, called INVENT MODEL HOMES, are staged virtually, in 3D, using our in-house online Library App.

Our Library App has thousands of high-end designer furniture, décor, and art pieces that builders can use to create beautifully staged spaces. Staging a space is really easy. To stage and furnish spaces, builders just drag-and-drop 3D items onto their floor plan using a web browser, tablet or phone.

Best of all, we give access to our Library App for free when builder’s purchase an INVENT MODEL HOME, so builders don’t need to spend a dime on furnishing, decorating and staging spaces.

Summary

Constructing physical model homes comes with many drawbacks. They require a lot of upfront cash. The time and delays getting approvals and constructing the model often leads to months of delays, and often carrying costs grow far beyond initial projections. Builders also need to devote a team of staff to manage the headaches of building model homes. When all these drawbacks are considered it becomes clear that model homes add a lot of friction to a project, and can add months to the entire project lifecycle.

For many builders, virtual model homes are a better option over constructing a model home, as they avoid many of these drawbacks. Virtual model homes allow builders to grow their business faster because they can launch projects months sooner, reduce the up-front cash flow requirements, and save millions in expenses.

Ready to try a Virtual Model Home?

Click here to explore a 360 Virtual Tour of our version of a virtual model home, which we call an INVENT MODEL HOME.

Back Story — This virtual model home was created by Invent Dev for the “Whitby Grove” project located in Whitby, Ontario, for TruLife Developments, a leading and innovative builder in Toronto, Canada.

Instead of constructing a physical model home, which would have delayed the project and been a major upfront expense, TruLife used Invent Dev to create a INVENT MODEL HOME which saved millions in expenses.

Join our Newsletter

Interested in hearing about the latest sales and marketing trends for builders?

Click here to sign up for our newsletter!

Builders have been constructing physical model homes to sell new developments for decades. They are seen by most builders as an essential sales tool.

However, there is another alternative to the physical form of the model home — the “virtual” model home. Instead of constructing a physical model home which is limited to a particular site, builders now have the opportunity of “building” their model homes entirely using 3D graphics technology. Essentially, virtual model homes are a digital-twin of the physical model.

So why do builders love using Virtual Model homes to show buyers their homes?

Here are four popular reasons —

Virtual model homes homes can be viewed online 24 / 7.

Given over 95% of buyers start their search online, this is a powerful way to increase online engagement and generate leads.

With virtual model homes, buyers can conveniently explore their future homes with comfort and ease.

Imagine turning a model home into shareable content on social media.

With Virtual Model Homes, buyers can share the homes they love with family and friends on Facebook, email, WhatsApp and other social media platforms.

A limitation of physical model homes is that they can’t be edited at the click of a button.

With virtual model homes buyers can choose between various upgrade options.

With the click of a button buyers can see how the upgrades will actually look, resulting in higher upgrade sales.

With Virtual Model Homes, sales agents don’t need to rely on being in close proximity and showing the physical model home when making their sales presentations.

Instead they can sell from anywhere to wherever their clients are, as the virtual model homes are accessible at the sales office and online.

Ready to try a Virtual Model Home?

Click here to explore a 360 Tour of our version of a Virtual Model Home.

Back Story — This Virtual Model Home was created for the Whitby Grove project in Whitby, Ontario, for TruLife Developments, a leading and innovative builder in Toronto, Canada.

Instead of constructing a physical model home, which would have delayed the project and been a major upfront expense, TruLife used Invent Dev to create a INVENT MODEL HOME instead at a fraction of the cost.

Join our Newsletter

Interested in hearing about the latest sales and marketing trends for builders?

Click here to sign up for our newsletter!

Why are text messages so important?

Because the likelihood that a home shopper will check their text messages is far higher than that of emails, and even brochures.

According to Gartner, SMS open rates are as high is 98%, and response rates are as high as 45%. Not only do people open their text messages, they do so quickly, typically within 3 minutes of receiving the text message.

These stats should not be surprising. After all, when was the last time someone sent you a text message that you did not check? Contrast this to emails, flyers and brochures that are sent to you, chances are most of these messages head straight for the recycle bin or the spam folder without a second thought.

It should be clear, when it comes to following up with home shoppers, it would be a major missed opportunity not to consider how their follow-up strategy will incorporate text messages!

But texting people is not sufficient alone, a strategy is required …

Making your text messages stand out with virtual home tours

While people will look at your text message, to be effective, you need people to engage with your text messages, to create a memorable experience.

One powerful way to engage home shoppers is to send them a text message with links to virtual home tours of the homes they love.

Yes, you heard right – you can send, right within your text message, links to virtual home tours. The home shopper can simply tap on the link, and voila, the homes load instantly on their phone. They can even walk around the virtual homes, right on their phone!

This sure beats the one-liner “thanks for visiting” us message.

How to send virtual home tours in text messages to home shoppers

Fortunately, sending a text message with links to virtual homes is really simple.

The steps:

1. Compose a text message as you normally would.
2. As you type the text message, simply enter the web link to the tours as part of that message, that were provided to you by Invent Dev, as shown in the images below. That’s it!

Screen Shots

Tips on crafting a text message

Now you know how to share text messages with virtual homes tours, but there are a few more tips to make your text messages effective.

Importantly, don’t sound spamy and impersonal – just because you can send links to every virtual model home available for sale, resist the temptation!

Instead, make your messages personal. Take a few moments and only send links to the homes the shopper expressed interest in. Show that you are a great listener, and they you are there to help the home shopper buy the home that is right for them.

When crafting your text message, you want to:

• remind them who you are
• list the benefits, needs, and wants the shopper mentioned to you
• send links only to virtual home tours the shopper likes
• send a reminder about next steps, guiding them towards the path to purchase

Remember, make sure to let the home shopper know what the next steps are in the buying journey, in a friendly and non-pushy manner.

Follow these steps to send a professional and personalized text messages, in addition to emails, phone calls, and face to face meetings, and this will help you convert more home shoppers into home buyers.

Summary

Sending personalized text messages to home shoppers, with links to virtual tours showing the homes they are interested in, provides a better home shopping experience, and helps convert home shoppers into home buyers.

1. Visualizing Renovations

While many VR uses in real estate are in marketing pre-construction homes, the technology is also helping people better visualize their potential renovations. Companies like IKEA are using augmented reality technology that lets people place products into their homes. People can then see if things fit, both aesthetically and physically, and plan their entire redecorating from inside their home.

Augmented reality is perfect for people at home, but home improvement retailers are discovering the power of virtual showrooms like Invent Showrooms. The technology creates a virtual showroom that renovators, decorators and designers can populate with a retailer’s catalogue. Everything from interactive appliances to backsplashes and paint colours can be easily swapped in and out for a better, more complete picture of the final vision.

Invent Showrooms leads to lower returns and better realizations of prospective projects. It offers people a chance to explore their prospective projects beforehand without relying on swatches, and it gives them a chance to see how things work in concert. The overall buying experience is more informative and fun, too, and it gives retailers the chance to show off their entire catalogue instead of just a few selections.

2. Giving Buyers Upgrade Options

In the pre-construction condo market, upgrades and options are becoming a bigger part of the sales. Too often, however, buyers are left to make the decisions based on swatches and blueprints instead of fully explorable.

Invent Dev’s own virtual model suites let potential buyers fully explore a unit long before ground has been broken. The experience is more immersive and interactive than traditional fly-through videos, and it gives buyers a chance to build their dream version of your space. They can go anywhere, switch out options and view those from any angle and in different lighting settings.

Invent Dev’s virtual model homes give buyers the chance to easily swap through options and upgrades, which leads to an average 30% increase in upgrade purchases.

3. Showing Off Every Floor Plan

Besides the construction delays, permits and costs involved with building physical model homes, they also have another major drawback: they show off one version of one floor plan. Virtual model homes, by contrast, can show off every single floor plan available in the building.

It doesn’t stop at the interiors. Virtual model homes can include any part of a development, from the exteriors of a neighbourhood to the lobby, rooftop patio and other shared spaces. Rather than showing off one version of one floor plan, you can give everyone a chance to explore the space they want.

Virtual model homes are also useful in unconventional spaces or on projects where there is a degree of custom design. Invent Dev worked closely with the St. Leslieville Church Lofts, a development that let people build modular homes, to create virtual experiences of the most popular builds. These experiences let people design their spaces and see what they would look like in fully-realized 3D experiences. These model suites not only gave a better idea of a space’s form and function, it led to faster sales.

4. Making Model Homes Shareable Content

Physical model homes do not translate to the internet very well, mostly because they aren’t designed for it. But imagine turning a model home into shareable content, something potential buyers can post, websites can write about and news organizations can report. That’s the power of VR in model suites.

In markets where new developments are seemingly announced every day, unique, shareable experiences offer a new advantage. And when those experiences offer a chance to step into a space, your development can better communicate with buyers and offer them something to post, share and report. Pictures and fixed videos do not do most developments justice and they lead to drop off points while people are engaging. But virtual reality lets people step into a home and spend as much time as they like looking around. It’s more engaging and offers better lead generation with more memorable experiences.

5. Speeding Up Public Approvals

Virtual reality is more than a marketing tool. At its heart, it’s a communication tool, one that offers a better visualization at every step in the process. Real estate developers are turning to virtual reality and virtual suites earlier in their development cycles precisely because the technology communicates better than blueprints and AutoCAD files.

Since the public approval stage is so vital, it pays to have the best, clearest picture of your proposed development as early as possible. Virtual suites are accurate to the millimetre, built up from the blueprints, and offer public approval committees the best visualization experience to fully see a development, and can lead to a smoother, more productive approvals stage.

Conclusion

Virtual reality is mainstream. It is a driving technology that is transforming almost every industry, including real estate. By embracing the power of VR as a communication device and genuinely immersive experience, real estate professionals are selling faster, letting people design their dream homes, and creating a space for a new kind of marketing.

At Invent Dev, we believe in the power of VR because we have seen more than its potential. We’ve seen its results. If you are a real estate developer, marketer or home improvement retailer, we have solutions for you!

At Invent Dev, we believe cutting-edge renderings and virtual tours are simply not enough. Customers today want to walk through a development and get a feel for a space’s form and function. It’s why we created the Virtual Model Home: an alternative to the traditional physical model home that’s cheaper, takes far less time, and speeds up sales by giving prospective buyers options and choice.

The virtual model home is speeding up the sales process for developments in North America and around the world. Here’s why.

1. Engage the Modern Buyer

Modern buyers use the internet, not their cars, to explore and research their major purchases, including homes. Google has extensive studies that prove people start almost every purchase these days with online research. This is true for everything from their next book to their next home or investment property, and real estate has been slow to adopt technologies that connect with online buyers in a significant way.

The truth is that 61% of people actively read online reviews and consider them part of the buying process. Increasingly, this online activity has shifted from desktop to mobile. Smartphone and tablet searches account for 59% of searches that aren’t during business hours, and that number is only rising.

Virtual model homes offer the chance to fully explore a development from anywhere with wifi. So someone halfway around the world can see your home and make an informed decision on whether to buy, all from their couch. The same is true for someone living down the block.

2. Give Them a Stand Out Experience

Virtual reality is a fun and immersive technology, but at its heart it’s a communication tool, one that’s shown to change people’s behaviour. It does more than show, it gives people a chance to interact and to create inside a completely virtual environment. So those vaulted ceilings in your latest development can be experienced in all of their glory. Buyers can even switch the lighting and time of day to see how the natural light will affect a room. And, since every virtual model home is accurate to the millimetre, you can be confident that everything looks perfect.

In education, the concept is called “active learning,” that people retain more information with interactive, hands-on experiences over passive experiences, like lectures or videos. Much of online real estate marketing today is videos and pictures, which does not take advantage of virtual reality’s more memorable experience.

Rather than telling them through pictures and passive videos, virtual model suites give people a chance to experience living in your development long before you’ve broken ground. Virtual reality reinforces people’s memories of your development. In a world where thousands of listings are at every buyer’s fingertips, being memorable means to better sales and stronger lead generation.

3. Customization to Increase Upgrade Purchases

Physical model homes offer one version of one suite. Besides their lack of mobility, this is their most significant drawback, especially as options and upgrades become more integral to the condo buying experience.

More than that, customization gives potential buyers a chance to create inside of your development, matching upgrades and floor plans to develop their ideal version of your space. So when they do come through the doors of your sales centre, they already have their dream home in mind.

Invent Dev’s virtual model homes can let buyers compare and contrast every upgrade and floor plan at their leisure. Seeing these options not only gives them a chance to build their dream home, it also leads to a 30% increase in upgrade purchases for many of our projects.

4. Get a Model Suite Faster and For Less

Physical model homes are tied to the concept of the car when today’s marketing is all about the online experience. Back in the day, you would have to drive to see a model home, which itself was an approximation of one of the many suites offered in a pre-construction home.

They take a lot of time and resources to build as well. Every project is different, but it is not uncommon for model homes to reach well over six figures before they’re finished, and they can take months or even years to construct. Every permit, every rainstorm can delay the home longer and longer, costing money and cutting into valuable sales time.

Virtual model homes, by contrast, cost a fraction of the price and require zero permits. Our “builders” (talented coders and artists) can create a model suite in a matter of weeks, and the final bill is a fraction of the traditional model suites.

Invent Dev’s projects with Vanke also help save money on sales centres, which can now house multiple developments instead of being focused on one building. Our virtual model homes let Vanke show off all of their pre-construction developments at a series of pop-up sales centres located throughout Guangzhou. The result: more people were able to see more developments closer to where they were, leading to more convenient sales experiences.

5. Kickstart Your Sales

With more options, more comprehensive listings, more memorable marketing experiences and faster model suite construction, Invent Dev’s marketing approach boils down to one important thing: selling units faster and sooner than with traditional real estate marketing.

For example, the St. Leslieville Church Loft development sold zero units between June 2015 and August 2016. After a relaunch with Invent Dev’s virtual model suites and marketing materials, 6 of 14 units were sold in less than 2 months, 10 of 14 units were sold in 4 months, and the units were sold completely inside of 9 months.

Today’s technologies can make real estate sales experiences more engaging, more memorable and more profitable. With Invent Dev’s virtual model home, your next development can be part of the new way to sell pre-construction homes.

In hot markets where condos are priced to sell in hours, a traditional marketing approach with just renderings and videos may be enough to reach sales targets.

St. Leslieville Church Lofts was no such development. Renderings alone could not communicate the luxury, architectural design, and unique charm of the units. Consequently, a conservative marketing campaign led to zero sales over the course of a year.

Something new was needed, so Invent Dev was invited to help with our Digital Model Homes- stunningly realistic replicas of the entire development. With our technology, buyers could interact with, walk around and experience the appeal of luxury lofts both online and in person.

The result? 70% of it units sold within four months following the re-launch.

Beyond Traditional Real Estate Renderings & Videos

The major problem facing the St. Leslieville Church Lofts was not in the product, it was in communicating everything fantastic about that product to potential buyers. The unique design was difficult to visualize. Coupled with the highest per square foot price points in the neighbourhood, the development was not connecting with its target demographic of seniors. After a year, change was necessary.

As a result, project developer DCDC Corp partnered with Lifestyle Custom Homes and invited Invent Dev to try a completely different approach. Together, they redefined the project in three key ways:

• change the target demographic
• introduce a flexible modular home design for more customization options
• invent a new type of visualization called the “Digital Model Home”

Our Solution

Originally, the St. Leslieville Church Lofts were three-story units with a basement – a hard sell for aging populations. By shifting the focus to younger demographics, Invent Dev could connect with people using technologies that showcased the development’s unique approach.

Invent Dev and Lifestyle Custom Homes then introduced highly-flexible floorplan designs that let buyers change the width and even number of levels of their units. By giving customers space to create units that suited both their needs, wants, and price, the development now appealed to different customer profiles and budget ranges.

Customizable units meant physical model homes could not do the development justice. Instead, Invent Dev created Digital Model Homes: dimensionally-accurate, interactive 3D models that could be experienced in sales locations using virtual reality technologies and large touchscreens. Mobile virtual reality and 360 tours were available online to connect with the mobile-preferred, research-heavy buying habits of today’s home buyers. Buyers could step into the most popular builds to see what their custom home would be like before it was even constructed.

Check out one of the experiences we created: http://stleslieville.inventdev.com/

Our Digital Model Homes let users swap out finishes, see the available upgrade and floorplan layout options, and engage in fun activities that appealed to the new demographic of young artists and professionals. More than a static rendering or guided video, these immersive experiences fostered the creativity of potential buyers for a memorable, engaging experience.

Replacing Physical Model Homes

The initial project had a disconnect between the target demographics and the design so Invent Dev created a new marketing experience that put the home buyer in control of the space in a way not seen before in Toronto. This experience appealled to better demographics while showing off the space’s uniqueness. And, by giving the buyer the power to create their dream home, Invent Dev reached a new target market of creative professionals that wanted the ability to express their uniqueness in their home.

Our strategy consisted of four steps:

1. Change the floorplans from narrow 4-level units to modular stackable blocks that could be changed by potential home buyers.
2. Create dynamic, changeable floorplans that appealed to a wider net of customers. Changes were not just removing a wall or changing the finishes – customers had the ability to select how many levels they wanted and the size of each level.
3. Change the product instead of reducing the price. After our relaunch, the price was 13% higher than other developments in the area, yet the development sold over 70% of its units within four months of our relaunch.
4. Design a relaunch event focused on the immersive digital model homes and unit customization. Old leads were invited to the event, as well as local press, and several units were sold during the relaunch event.

You can check out a video from our builder partner’s president describing the project and results right here: https://vimeo.com/198288448

The Story

After the incredible success of St. Thomas Walk, Chelten Homes once again brought virtual reality and 3D model homes to Waterdown.

The View, at 30 Hamilton Street, Waterdown, engages the modern buyer with a completely digital experience.

In August, Chelten Homes owner Marcel Leclerc and Invent Dev CEO, David Payne, were invited by CHCH TV Morning Live to discuss why digital model homes were the right choice for their latest development, and the technology’s impact on real estate.

Watch the full interview here.

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Minto Glen Agar sales centre uses Invent Dev’s latest virtual reality (VR) technology to showcase modern luxury in the Etobicoke region.

Minto, one of North Americas’s largest builders, chose to forgo building a model home for their latest GTA development. Instead they repurposed an existing sales centre at 3605 Lake Shore Blvd W in Etobicoke, ON, previously used for a different Etobicoke development.

Glen Agar’s sales centre features Invent Dev’s digital model home experience, which helps home buyers experience their future dream home before it’s been built.

Homes in Glen Agar mix luxury with practical family living to create a space families will love for years to come. At the sales centre, buyers can experience 11 foot ceilings, granite kitchen, marble fireplaces and custom master closets.

With multiple upgrade options, each Glen Agar home has the potential to be as unique as the people who live in them. Finish and customization options can be selected at the sales centre and may be based on availability.

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Glen Agar is sold out. Construction was completed in 2020

http://minto.inventdev.com/

In this interview, our CEO, David Payne, speaks with Michael Hainsworth on BNN to learn about how Virtual Reality and how Virtual Model Homes are changing the face of real estate marketing.

Watch the video interview by clicking here